Basically this is a
poster of a campaign against smoking.
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Objective:
The information that the designer needs to pass to the
audience is simple; he is saying to who smokes, that they are damaging
non-smokers health with their cigarettes, and he is telling them to stop
damaging their lives, therefore to stop smoking.
Hierarchy:
The only kind of text that this poster has to say, it’s
actually the message which says “Stop Burning our Life”.
Flow:
This poster is combining the cigarettes (which are the
subject) with a view given a great space for the sky (air). The cigarettes are
on the side of the poster with a huge size given to them to be visible. The
smoke that is getting out from them is done in a way that it is making damage
to the air, which apart the nature it also represents the non-smokers. The
colours used are light which represent the purity of the non-smokers, with the
smoke coloured in a bit of grey which represent the damage they are making.
Then there is the text (message) which is written in capital letters with some
of the word also in bold to show the emphasis being done.
Audience:
Without doubt it is clearly enough that this poster is a
message to all smokers which makes them the audience. Also non-smokers can be
the audience together with the general public so they will know the damage
cigarettes do.
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