New York School

We can say that this has happened thanks to the European immigrants, who imported the modern design in America. Infect the New York School mainly, started from the passion about the European modernism and by economic and technological expansion. Between 1940s and 1970s it was a very dominant force in the graphic design world.

In the 20^th century, New York City served as a cultural incubator in the middle and many people who had great talent were attracted to it and they were given opportunities to realize their potential they have. Because the society was very competitive, the original concept and ideas were given much importance. Solving communication problems and express own personal views and styles were both designers’ desires, with the main thing being to express ideas and the information being presented directly.

Some designers within this movement:

Paul Rand who was born in 1914 is an American Designer who had a good idea of modern design, where he also followed some artists work, such as; Paul Klee and Kandinsky, and he also followed Cubism.

 

Paul Rand

Paul Rand Work

Saul Bass was born in 1919, is a designer who brought in Los Angeles, California the characteristics of the New York School.

 

Saul Bass

Saul Bass Work

Massimo Vignelli was born in 1931 in Italy. In 1966 he moved to New York where he formed the Unimark International NY branch, and later on, together with his wife they formed the Vignelli Associates.

Massimo Vignelli

Massimo Vignelli Work

References:

Slide Share, n.d, New York School (online):- http://www.slideshare.net/lovegraphix/new-york-school (Accessed on 3rd February 2016)